Search Engine Optimization

Essential Optimization Strategies for Your Website

Organic Traffic, Paid Traffic or a little bit of both?

SEO isn't just about organic traffic anymore

What is SEO?

SEO or Search Engine Optimization is essentially structuring your website and content to be user friendly and provide great quality content that matches their search query. 

For instance… If I type in “U-Pick Apple Orchard Near Me” in a Google Search, the site about how to make apple juice at home isn’t quite what I’m looking for. In other words, let’s not clog up our content with things that are unrelated (even if that site was by chance a U-Pick apple orchard near me).

How we're different

Ad Impression has evolved with the algorithms. We’ve spent years consulting and developing SEO strategies for our clients. Our team uses only the latest and most effective optimization techniques to help you achieve the highest search engine rankings possible.

We want to understand your goals, and will be realistic with you about what you can expect. Want to rank high for a valuable keyword? That’s going to cost you, and it won’t be us you’re paying. It’s not quite that easy anymore… well it hasn’t been that easy since the early 2000’s.

Our strategies at a glance

How do we optimize?

It’s not just your content that requires optimization, there’s a bit more to it than that. When we start an analysis of a clients site, we take a look at the broad picture. How does it currently rank? What are the clients goals? 

We understand that not all of our clients are looking for a one-size-fits-all solution. That said, we offer training packages to teach you how our strategy works, and how you can continue to use our strategy in the future after we’ve laid the groundwork. It wouldn’t make sense for you to continually post new content and have us go through to re-optimize it for you… so why not put the right foot forward once we’re through?

When optimizing for SEO, there are several key points of focus that can help improve a website’s visibility and search engine rankings. These include:

  1. Keyword research: Finding and targeting the right keywords can help ensure that your website appears in relevant search results. Keyword research should be a critical part of any SEO strategy.
  2. On-page optimization: This includes optimizing individual web pages with relevant keywords, meta tags, headings, and content to improve their relevancy and visibility to search engines.
  3. Content creation: High-quality, relevant, and informative content is crucial for SEO success. This can help attract more organic traffic, build trust and credibility with your audience, and improve your website’s overall visibility and rankings.
  4. Technical SEO: This includes optimizing the underlying technical aspects of your website, such as site speed, mobile responsiveness, and website structure, to ensure that it is easily accessible and crawlable by search engines.
  5. Link building: High-quality backlinks from reputable websites can help improve a website’s authority and visibility. Link building should be a part of any comprehensive SEO strategy.
  6. Local SEO: For businesses targeting a local audience, local SEO can be a critical component of their online marketing efforts. This includes optimizing your website and online listings to appear in local search results.
  7. Analytics and reporting: Regular monitoring and reporting on website traffic, keyword rankings, and other key performance indicators can help ensure that your SEO strategy is on track and making progress.

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